Dunham’s Sports selects Wetumpka for new River Region storefront

Reading time: 3 minutes

Future Dunham's Sports: Vacant Food World retail building in Wetumpka, with blank blue sign panel and blue awning, empty parking lot in front
An exterior view of the future Dunham’s Sports site along US Highway 231 in Wetumpka. (Leo Hall / Montgomery UP)

A long-vacant retail anchor space in Wetumpka is finally set to get a new tenant. National retailer Dunham’s Sports is moving into the former Food World building at Bienville Square shopping center, which is also home to businesses like Dollar General and Marion Community Bank.

City officials announced the big news Friday afternoon.

Since the defunct grocer closed nearly 20 years ago, the space has lacked a long-term tenant, with city officials noting it has sat vacant for a decade. The plaza, located at 4826 US Highway 231, underwent a major exterior facelift a few years ago in preparation for new retail development like this.

Sign at Bienville Square reading Food World Discount Foods with a globe logo, and Dollar General below
Food World closed nearly 20 years ago, leaving a key anchor spot waiting for its next chapter. (Leo Hall)

What to expect from Dunham’s Sports in Wetumpka

Empty storefront exterior with debris, exposed ceiling wiring, and building materials stacked near a vacant retail entrance
A peek inside the former Food World space before renovations begin for Dunham’s Sports. (Leo Hall / Montgomery UP)

Dunham’s Sports is a full-line sporting goods chain offering athletic equipment, footwear, apparel and gear for hunting, fishing and camping. This will mark the chain’s first location in the River Region. Renovation and opening timelines for the Wetumpka site have not yet been announced.

“We are thrilled to welcome Dunham’s Sports to Wetumpka. As the City of Natural Beauty, Wetumpka has become a destination for both sports tourism and outdoor recreation. Families travel here from across Alabama and the Southeast for tournaments, fishing, kayaking, hiking, and hunting, and Dunham’s Sports is a natural fit that will serve both our residents and the thousands of visitors who experience everything our community has to offer.”

– Mayor Jerry Willis

Wetumpka’s retail momentum continues along Hwy. 231

Bienville Square shopping center sign listing tenants ProHealth, Alfa Insurance, and Marion Community Bank, with a Leased sign for Gene Cody, CCIM, near a Zaxby's restaurant
Bienville Square shopping center along US Highway 231 in Wetumpka. (Leo Hall / Montgomery UP)

According to city officials, the project represents a redevelopment investment of more than $2 million, will create 25 new jobs, and is expected to generate a significant annual economic impact for Wetumpka.

“This announcement is another example of the strategic growth taking place throughout Wetumpka. Strong partnerships and thoughtful reinvestment continue to position our community for long-term success while preserving the character that makes Wetumpka such a special place.”

– Lynn Weldon, Director of Economic Development for the City of Wetumpka.

The addition of Dunham’s Sports follows recent retail recruitment to the immediate area, including a newly opened 7Brew along with an upcoming Chick-fil-A.

Montgomery UP will follow the progress and let you know when opening details are released.

What other new stores or restaurants would you love to see open up in Wetumpka next? Share your thoughts with us on Facebook.

Leonard Hall
Leonard Hall

Leo Hall joined Montgomery UP as a content producer in May 2026.

Articles: 194