New east Montgomery ice cream shop opens July 3rd

Reading time: 2 minutes

Exterior of JM&L Ice Cream Shop in a Montgomery, Alabama retail strip center, with green awnings and neighboring Alabama River Region signage
JM&L Ice Cream shop opens soon in east Montgomery. (Leo Hall / Montgomery UP)

Montgomery’s dessert scene is about to get a whole lot cooler. JM&L Ice Cream Shop, a new destination for premium, handcrafted frozen treats, is just a week away from its debut on the city’s east side.

The shop, located in Festival Plaza at 7975 Vaughn Rd., will hold a grand opening celebration on Friday, July 3 at 11:30AM. It’s just a short walk away from Walmart Neighborhood Market and AMC Classic, so you can easily grab a scoop before catching the latest summer blockbuster or winding down from shopping.

Discover the menu at this new east Montgomery ice cream shop

Exterior sign for JM&L Ice Cream Shop on a multi-story building with salmon-colored and cream facade
This new east Montgomery ice cream shop will have dozens of flavors. (Leo Hall / Montgomery UP)

Whether you’re a fan of the classics or looking to try something adventurous, JM&L Ice Cream Shop boasts more than two dozen flavors to satisfy any craving.

A few menu highlights include:

  • Signature Creations: S’mores to Love + Me Want Cookie
  • Kid-Friendly Favorites: Party Animal + Super Human
  • Dietary-Friendly Options: Raspberry Lemon Italian Ice (dairy-free) + Vanilla Oat (no sugar added)

To elevate your scoop, the shop bakes their waffle cones and waffle bowls fresh in-house daily, filling the air with a warm, sweet aroma that makes choosing your dessert even more exciting.

Experience the community vibe at JM&L Ice Cream Shop

Outdoor monument sign for Festival Plaza featuring a Walmart Neighborhood Market, with a Hardee's restaurant visible in the background
JM&L Ice Cream Shop is set to open in Festival Plaza with Walmart. (Leo Hall / Montgomery UP)

Beyond the menu, the new family-owned business said customers can expect a fun, welcoming atmosphere designed to bring people together.

“While others focus on convenience, we focus on creating moments—the kind where families sit together, kids laugh over melting cones, and ice cream dates feel special again.”

JM&L Ice Cream Shop team

Which of their flavors are you most excited to try first? Let us know by tagging @MontgomeryUp on Facebook.

Leonard Hall
Leonard Hall

Leo Hall joined Montgomery UP as a content producer in May 2026.

Articles: 61