MONTGOMERY UP Is Here! Find out how to enter our $1,000 giveaway

Alabama Shakespeare Festival (Jacob Blankenship / Montgomery Up)
Pondering all the big questions at the Alabama Shakespeare Festival (Jacob Blankenship / MontgomeryUp)

Are you Montgomery’s biggest cheerleader—the first to want to show off its booming business scene, enriching arts and entertainment opportunities and historical homes? Or are you curious about what’s happening in The River Region? Well, so are we. A brand-new media outlet has arrived to serve you some of the best, most thrilling and ultimately uplifting and useful news and content for the area.

What is MONTGOMERY UP?

Capri Theatre in Montgomery (Jacob Blankenship / Montgomery Up)
Capri Theatre in Montgomery (Jacob Blankenship / Montgomery Up)

MONTGOMERY UP is a positive digital news media brand on a mission to create a smarter, healthier, happier and more prosperous Montgomery metro area. We connect locals and visitors with the latest and greatest things to do and see, local businesses to check out and non-profits to support.

MONTGOMERY UP is joining forces with sister brand to Bham Now, Hville Blast and The Bama Buzz to bring exciting, useful information to our local audiences, boasting a combined:

  • 850K + social followers
  • 1 million website visitors a month
  • 35% growth year-over-year as a business
  • first-class storytelling for hundreds of local businesses and non-profits

WE’RE HIRING IN MONTGOMERY! Want to be part of our team? We have full-time jobs open for a Content Producer and Account Executive, including benefits and perks.

What we cover:

  • Jobs
  • Business openings
  • Fun activities
  • Art + Culture
  • Education

Special thanks to our launch partners who are helping to bring MONTGOMERY UP to life!

We appreciate support from our Montgomery area contributors:

All of our content is FREE—here’s how to stay in the know:

MONTGOMERY UP’s deep Alabama roots

Bham Now + Montgomery Up team on a group outing to Ruffner Mountain near Birmingham Summer 2025
Some of the friendly faces now serving you, Montgomery! (Nathan Watson / Montgomery Up)

Though MONTGOMERY UP is a new brand for the River Region, the team behind it has been covering Alabama for a decade. It all started 10 years ago when our founder, Cindy Martin, noticed the need for a fresh approach to sharing stories. She was the founding CEO of AL.com in 1997 and served in that role until 2013.

“Through my personal experience of leading news companies, I noticed that most attention came from negative news.

I, personally, felt the need to focus on more positive and useful stories. It makes my heart sing to help others experience the excitement and joy of our home.”

Cindy Martin, Founder MONTGOMERY UP, Bham Now, Hville Blast and The Bama Buzz

Over 10 years, our team has built a strong, loyal, community centered audience of more than 850K social followers and websites that serve approximate 1 million people per month.

“We’re thrilled to build MONTGOMERY UP to cover the exciting, cool things that are happening in the Montgomery area.

Who would think that AI and tech jobs, whitewater races, great food and entertainment are all in this one central hub of our state? We can’t wait to spotlight some of Montgomery’s untapped jewels.”

Cindy Martin, Founder MONTGOMERY UP, Bham Now, Hville Blast and The Bama Buzz

Partner with us! We serve 100’s of local companies by publishing custom branded content to share their ‘WHY’ with our audiences. In fact, we’ve already partnered with the City of Montgomery and the Alabama State Games to help tell their stories and share their messaging. Find out more by emailing hello@montgomeryup.com.

Follow MONTGOMERY UP to win $1,000 in local prizes + experiences

Old Cloverdale Historic District (Jacob Blankenship / Montgomery Up)
Where will we see you around town, Montgomery? (Jacob Blankenship / Montgomery Up)

Get ready to celebrate and enjoy the vibrancy of Montgomery with our $1,000 launch giveaway. Here’s your starter pack for The River Region. Our $1,000 giveaway includes:

TO ENTER: Visit our Instagram page and follow instructions!

Act fast: Giveaway ends Tuesday, April 7.

“Montgomery—Alabama’s Capital City—is experiencing incredible growth, from job growth and new development to destination experiences.

This is an exciting time for our entire region. We are excited—MONTGOMERY UP is amplifying the opportunity and excitement across our Capital Region.”

Montgomery Regional Chamber

Connect with MONTGOMERY UP:

Be sure to follow along with us as we celebrate Montgomery on its way UP!

Cindy Hatcher
Cindy Hatcher
Articles: 1