Diageo North America is officially operational in Montgomery as the company recently celebrated the opening of a 360,000-square foot manufacturing + warehouse facility.
The $415 million project brings a new premium alcohol factory to the capital city.
Keep reading for more details on the facility.
Diageo Montgomery
The new facility is officially located in Hope Hull, a few miles south of Montgomery. The location will employ around 100 full-time members and supported roughly 750 jobs during the construction process.
Diageo Montgomery operations will feature a variety of manufacturing capabilities to enhance efficiency while reducing environmental impact. These include:
- 5 on‑site automated guided vehicles to support lower‑carbon operations
- Advanced technology in high‑speed bottling lines to enhance rinsing and inspection capabilities
- Energy‑efficient infrastructure heated by electric boilers for sanitation and bottle‑filling operations
- Advanced water and energy metering technology
“The opening of Diageo Montgomery marks an important step forward in building the agile, future‑ready supply network that our business demands. By placing this facility at the heart of the southern region, we’re not only strengthening our connection to customers, but also setting a new standard for efficient, sustainable manufacturing. This site reflects our long‑term commitment to accelerating innovation, ensuring our iconic brands reach consumers with greater speed and significantly lower environmental impact, and investing in local communities.”
Marsha McIntosh, President of North America Supply at Diageo
Beyond job creation, Diageo has also invested in the next generation of leaders across the state.
As part of its broader commitment to supporting Historically Black Colleges and Universities (HBCUs) and Minority‑Serving Institutions (MSIs), Diageo has invested $750,000 across Alabama A&M, Alabama State and Tuskegee, providing scholarships and financial support to students and helping strengthen pathways to future career opportunities.
“Diageo’s investment speaks to the momentum we’re building in Montgomery and the opportunities ahead for our community. This is about more than economic growth—it’s about creating quality jobs, expanding opportunity, and building pathways for our residents. We’re proud to welcome Diageo as part of a stronger, more inclusive future for our city and the entire region.”
Steven L. Reed, Montgomery mayor